The revamp of the BBC's news channel formerly known as BBC News 24, but now simply as BBC News (or the BBC News Channel) took place today with the change of name being quite a small, but quite controversial alteration.
Posted on various message boards, including responses to a BBC Blog, are comments slating the decision to drop the '24' from the 10 year old channel. Apparently, it's destroying a brand that has been built up over the channels life. Some people like to draw parallels with the ITV News Channel which folded in 2005. Of course, these people fail to realise that the brand, of course, is BBC News - a brand that the BBC are keen to enforce throughout their news outlets.
For this reason, the main bulletins on BBC One are also being renamed to BBC News at One, BBC News at Six and BBC News at Ten. But wait - ITV are using the name News at Ten! How on Earth will people differentiate between the two? Of course, the idea that someone could say to a friend 'did you see that story on BBC News last night?' doesn't enter the minds of the people who make these comments. Honestly, the way some people think, you'd believe the world would come to an end if a full stop was missing from the scrolling ticker!
The new studios look nice though. They have a very modern look, and without trying to think like a magpie - it does look shiny! There is a fault with the screen behind the presenters that make it obvious that the studio doesn't actually have a glass back onto the newsroom - a small crack to the viewers left of one of the presenters spoilt the illusion. Hopefully this will be rectified quickly.
As for the graphics, well the heavy red/black globe graphics for Top of Hour have been redone. They are a lot lighter now, with a white background with reds and oranges in the globe. I like the grey ticker, although that's something else which seems to have caused some complaints. The headline text is nice and clear, being red on white during the summary and black on white at other times.
Even the music has had a slight makeover which is nice, although I have to admit I'm not a fan of 'swooshing' sounds when the red transmission line races across the screen in the Top of Hour graphics.
My final verdict though, I like it very much and greatly prefer it to the older graphics which were getting quite tired.
My verdict on people though? Well after reading all those comments slating the national broadcaster for spending license payers money on a revamp (it was only ã550,000 for goodness sake), I've decided that the vocal majority just love to moan about anything. If they had their way, news would still be one person sitting in a newsroom speaking the Queen's English to a nation watching a black and white broadcast.
I wonder if these people ever have anything good to say about anything?
Related Links:
BBC News | The Editors: New Newswww.bbc.co.uk/blogs/theeditors/2008/04/new_news.html
BBC News: Launch of BBC News Channel
news.bbc.co.uk/1/hi/uk/7349222.stm
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